Alex joins other TV and music stars in a new marketing campaign for Op, a clothing line available only at Walmart. Here’s info from the press release:
Los Angeles, CA March 31, 2010 –Op “Rock Your Shine” spring 2010 multi-media marketing campaign features today’s hottest television, film and music celebrities: Jessica Szohr of the CW’s Gossip Girl, R&B singer Cassie, Dianna Agron and Cory Monteith of the Fox hit show Glee, Alex Meraz of The Twilight Saga: New Moon and Eclipse and Trevor Donovan of the CW’s 90210.
The Op cast was photographed at Universal Studios in California by lifestyle photographer, Larry Bartholomew as they take part in a summer block party, hanging out in a hammock, barbequing and getting ready to go surfing. The stars wear shine-inspired clothing which is exclusively available at Walmart in the United States and online to Walmart.com.
The national print campaign will debut with a series of ads in the June/July issues of Seventeen and Teen Vogue and online at www.op.com. The celebrities will host an Op party in Los Angeles in late April.
Below is the b-roll they provide, but there are a ton of videos and images available online here.