According to The Numbers:
This week we continue our wrap-up of 2010 by looking at the year’s most profitable films. In making this calculation, we took the production budget, domestic and international box office and domestic DVD sales for each movie released during the year and calculated a rough total gross profit for the film. There’s just one chart this week, but we think you’ll find it interesting.
To compare the profitability of this year’s movies, we took the domestic and international box office for each movie and the domestic DVD sales to calculate a rough estimate of the revenue earned by the studio, once theater and retail profits are accounted for. Specifically, we took half the worldwide box office and added 1.5 times the domestic DVD sales (to account for the combination of domestic and international DVD and Blu-ray sales and rentals). We then subtracted 1.5 times the movie’s production budget (the extra 50% being a rough estimate of the marketing costs of the film).
This means that other films may have made more money at the box office but had larger budgets, making the film overall less profitable. In addition to Eclipse ranking #2, other Twilight cast members’ films made the list, including Alice in Wonderland at #3 (Michael Sheen), Valentine’s Day at #16 (Taylor Lautner), and Remember Me at #30 (Robert Pattinson).
Check out all the details at The Numbers.