These days, there’s nothing like a vampire to draw a crowd to a shopping event.
“Twilight” fans flocked to Nordstrom at the Grove on Thursday to see the inaugural 25-piece men’s ready-to-wear collection from new line Abbot + Main — and for a chance to see co-founder Kellan Lutz, a.k.a. Emmett Cullen, brother of “Twilight’s” Edward (played by Robert Pattinson).
Lutz is partnering in the endeavor with Danny Guez, founder of premium denim line Dylan George. Abbot + Main consists largely of T-shirts and hoodies and is based on re-creating the relaxed beachy feel of Venice. “I used to live on the corner of Abbot Kinney and Main,” Lutz said. “And I just love the feeling in Venice. That’s what I was trying to capture with Abbot + Main.”
In case you were wondering, Lutz is not just the face promoting Abbot + Main. “I am a part of every decision,” he said. “Nothing gets decided on unless it comes through me. I put in a lot of input now like I did in the beginning. We raided my closet to find out what type of shirts I usually wear and what kind of fabrics I like. Because I didn’t just want to be the face of the campaign, but have it be my brand.”
Read more at the LA Times website