Kristen Stewart has been named the face of a yet-to-be-named Balenciaga’s fragrance. According to Gossip Cop:
Stewart said, “Balenciaga has always stood out to me… Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga.”
“The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable,” she told WWD.
The fragrance is expected to be available in the fall.